Every week (or more sometimes) I get emails from Christian retailers urging me to buy their latest must have Bible.

The pink one with roses on, the purple one with 'soft touch cover,' the one with all the passages about justice highlighted, the one with Jesus' words in red, the one that's ultra slim, the one with a metal cover... you name it, there's a Bible for it.

Somehow this feels wrong, a whole pernicious industry growing up to make money out of the Good News... you know, that thing about grace and hope and freedom, oh yes, and it's all for free.

Do I really need a Bible to match my every preaching outfit?  Then one for hiking, one for reading in coffee shops, one for my coffee table and so on.  NO, NO and thrice NO!

So here's the thought... maybe instead of buying the latest designer NIV (or whatever) we could give the money to the Bible Society or Open Doors or some other charity that espouses gospel values?