Why do advertisements pit one awful disease against another? Cancer kills - and OK maybe the stats are better for some kinds than others, but that is meaningless if you are the 'one'. Pancreatic cancer affects people I know and care about - not one of them would rather have another kind of cancer. I get what the ad is trying to say, but in my opinion it is done in a very unhelpful way.

Dr Dawn Harper says "Maybe this could be seen as belittling other forms of cancer..."  No maybe about it, in my view...

A good reply from Breast Cancer Care:

'Unless you have experienced it yourself, it’s impossible to fully understand the huge challenge faced by women who every day wake up to the brutal reality of breast cancer. Many are forced to make life-changing decisions about treatment, some are coping with its debilitating side-effects, some are being told they can’t have children. Breast cancer still kills 12,000 women each year and more than 30,000 are today living with a terminal diagnosis.

'It is unhelpful to pit one cancer against another. Most of us know someone who has been affected by this dreadful, life threatening disease and know the impact it can have on those affected and their loved ones. We all need to do more to raise awareness of signs and symptoms of many cancers and the importance of early diagnosis.

'Anyone concerned about breast cancer should call our free Helpline 0808 800 6000.'