Well, according to Radio 2 at 6:20-ish this morning an unnamed supermarket had to have three versions of a press release before it was anywhere near ....

Version 1 - Easter is a celebration of Jesus birth

Version 2 - Easter is a celebration of Jesus' rebirth (to be fair you find this on lots of websites)

Version 3 - Easter is a celebration of Jesus' resurrection

It's a tad worrying if the PR companies employed by our supermarkets are really so clueless - but no more so than the countless churchgoers who complain about the secularisation of a pagan festival that the church took over (you, kind reader, of course know that Easter and oestrogen share the same root, that Oestere was a pagan fertility Godess whose festival conveniently occurred around the right time of year for marking Christ's Passion (Pasch)).

Now, must go and buy some theologically sound cold pastry-topped teacakes...